The upcoming presidential election in Nigeria has generated huge interest and enthusiasm within the sub-region. The election has been described as the most competitive since returning to multi-party democracy in 1999. This paper reflects on the prevailing context barely one month into the election. It discusses the relevance of the election to the sub-region, major reforms around the election and why it is receiving enormous attention in Nigeria and the whole of West Africa. It concludes with an analysis of the factors shaping the potential outcome of the election.